FREE TO PLAY  •  NO DOWNLOAD REQUIRED  •  A LIVING MULTIPLAYER WORLD
From the touchline

Stories from the world of football

News, guides and development notes from This Is Football: a persistent football management world built to grow season after season.

Featured · Game World · 28 July 2026

Welcome to This Is Football

An introduction to a free, browser-based football management world that grows season after season.

Latest stories

6 stories
Development · 13 August 2026 · 5 min read

Why This Is Football Chose a Retro Match-Day Style

Why readable retro presentation, managerial decisions and a living football world take priority over console-style spectacle.

Game World · 11 August 2026 · 5 min read

How 20,480 Clubs Share One Football World

How 256 league locations organise 20,480 clubs while keeping local competition and individual decisions meaningful.

Game World · 28 July 2026 · 6 min read

Welcome to This Is Football

An introduction to a free, browser-based football management world that grows season after season.

Development · 25 July 2026 · 5 min read

Building a Football World of 256 League Locations

How league locations create a worldwide football map without confusing location with nationality.

Game World · 22 July 2026 · 5 min read

Exploring the World Through the Interactive Globe

A closer look at the interactive globe, its map shapes and markers, and the World Directory.

Manager Guide · 18 July 2026 · 6 min read

A Beginner’s Guide to Building Your First Squad

Practical, mechanics-agnostic principles for taking a clear-eyed first look at a new football squad.

Game World · 14 July 2026 · 4 min read

Why This Is Football Moves on a 24-Hour Cycle

Why a daily rhythm supports considered decisions in a persistent football world.

Competition · Updated 11 August 2026 · 6 min read

The League Challenge Trophy Is Now Live

The lower-division knockout competition is now part of the living game, giving Division 3 and Division 4 clubs another route to silverware.

No stories in this category yet.